Faktor - Faktor Keberhasilan Proses Virtualisasi Dalam Perspektif E-Commerce Di Indonesia
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Abstract
Perkembangan dunia IT di Indonesia yang semakin pesat sehingga semakin menggantikan berbagai kegiatan yang dilakukan secara tradisional mulai perlahan berpindah ke arah virtual, termasuk salah satunya adalah di bidang perdagangan yang sekarang dikenal dengan e-commerce, perkembangan dan animo masyarakat dalam menggunakan e-commerce bisa dilihat dari mulai banyaknya perusahaan besar baik lokal maupun internasional berusaha masuk dan menguasai pasar online di Indonesia, kucuran dana yang tidak sedikit kerap kali diberitakan oleh media nasional untuk perusahaan-perusahaan e-commerce tanah air. Tentu dengan harapan dapat menguasai atau minimal bertahan di persaingan bisnis e-commerce di Indonesia, untuk itu harus memperhatikan beberapa faktor apa saja mengapa orang memiliki minat untuk melakukan transaksi online. Hasil dari penelitian ini memberikan model keberhasilan proses virtualisasi dilihat dari perspektif e-commerce dengan memperhatikan minat belanja online.
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